The Holga Camera, first manufactured in 1981 and made almost entirely of plastic. It was an invention intended for the consumer as an everyday kind of camera for capturing family photos and portraits, but has since gathered a cult following for photographic enthusiasts.

The Holga camera uses a 120 medium format film and is a simple camera that produced soft images with edge vignetting, uncontrollable light leaks and colour distortions. These were the very same aesthetics that sky-rocketed this camera’s popularity and have gained it a huge following around the world. Photographers are using it for everything from landscapes to still life to street photography and everything in between.